Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Corporate Information
ANNIVERSARY SHARE
SHARP / 100TH YEAR ANNIVERSARY
HAKUHODO Osaka JAPAN
C06 Other Digital Channels
WI-FICTION
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
D01 Integrated Digital Campaign
STORIES UNBOUND
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
C04 Community Applications
WIN AN ISLAND FOR A MONTH
INTEL / 2ND GENERATION INTEL® CORE PROCESSOR
OGILVY & MATHER Hong Kong HONG KONG
C05 Games
WIN AN ISLAND FOR A MONTH
INTEL / 2ND GENERATION INTEL® CORE PROCESSOR
OGILVY & MATHER Hong Kong HONG KONG
D01 Integrated Digital Campaign
WIN AN ISLAND FOR A MONTH
INTEL / 2ND GENERATION INTEL® CORE PROCESSOR
OGILVY & MATHER Hong Kong HONG KONG
C02 Viral & Email Marketing, e-cards etc.
TWEET-A-THON
PEPSICO INDIA / 7UP
BBDO INDIA Gurgaon INDIA
D01 Integrated Digital Campaign
ACER RACER
ACER AUSTRALIA / ACER RACER
WEBLING INTERACTIVE AUSTRALIA
A02 Fast Moving Consumer Goods
OTSUKARE PRINCESS ANALYSIS
JOHNSON & JOHNSON VISION CARE / ACUVUE FOR ASTIGMATISM
McCANN ERICKSON JAPAN Tokyo JAPAN
C06 Other Digital Channels
GET CLOSER
ACUVUE / ACUVUE MOIST CONTACT LENS
McCANN TAIWAN Taipei CHINESE TAIPEI
A04 Other Consumer Products
PASSION PLANETARIUM
ADIDAS JAPAN / ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
C04 Community Applications
SORT ME OUT
ALZHEIMER'S DISEASE ASSOCIATION OF SINGAPORE / ALZHEIMER'S AWARENESS
GREY GROUP SINGAPORE SINGAPORE
A02 Fast Moving Consumer Goods
ONE-EYED MONA LISA
NOVARTIS PHARMA / AMD DISEASE AWARENESS CAMPAIGN
TARGIS Tokyo / AGENCY RX JAPAN Tokyo JAPAN
C04 Community Applications
BELL
WARNER MUSIC JAPAN / ANDROP
PARTY Tokyo JAPAN
Silver Spike
A05 Consumer Services
BRIGHT SIREN
WARNER MUSIC JAPAN / ANDROP
PARTY Tokyo JAPAN
Bronze Spike
C01 Viral Video
DON'T ABANDON YOUR FAMILY
KOREAN ANIMAL WELFARE ASSOCIATION / ANIMAL CHARITY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B02 Consumer Products
FLYING BANNER
PARROT / AR DRONE
BEACON COMMUNICATIONS Tokyo / LEO BURNETT Tokyo JAPAN
Short List
D01 Integrated Digital Campaign
THE PERFECT LAGER PROJECT
CASELLA / ARVO
ANALOGFOLK Sydney AUSTRALIA
Gold Spike
A04 Other Consumer Products
DRY ZERO GOLF
ASAHI BREWERIES / ASAHI DRY ZERO
DENTSU CREATIVE X Tokyo JAPAN
C03 Interactive Tools
DRY ZERO GOLF
ASAHI BREWERIES / ASAHI DRY ZERO
DENTSU CREATIVE X Tokyo JAPAN
D01 Integrated Digital Campaign
99 SUPER WAYS
ASAHI BREWERIES / ASAHI SUPER DRY BEER
GREAT WORKS CHINA Shanghai CHINA
A03 Cars & Automotive
WORLD'S FIRST ONLINE KINETIC ENERGY TRANSFER EXPERIMENT
AUDI INDIA / AUDI R18 E-TRON QUATTRO
CREATIVELAND ASIA Mumbai INDIA
C05 Games
BARINA BEATS
GM HOLDEN / AUTOMOTIVE
McCANN MELBOURNE AUSTRALIA
C02 Viral & Email Marketing, e-cards etc.
LEAKED EMAIL INVITE
THE COMMUNICATIONS COUNCIL / AWARD SCHOOL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A02 Fast Moving Consumer Goods
AXE DRY | HOT ANGLE
UNILEVER JAPAN CUSTOMER MARKETING / AXE
BASCULE Tokyo JAPAN
Bronze Spike
B02 Consumer Products
2012 SEXY SLOT MACHINE
UNILEVER / AXE 2012
NETBOOSTER ASIA Makati City THE PHILIPPINES
A02 Fast Moving Consumer Goods
MTV VJ JOSE KIDNAPPED
UNILEVER / AXE SHOWER GEL
MINDSHARE Mumbai INDIA
D01 Integrated Digital Campaign
MTV VJ JOSE KIDNAPPED
UNILEVER / AXE SHOWER GEL
MINDSHARE Mumbai INDIA
BACARDI TOGETHER CLUB
BACARDI INDIA / BACARDI RUM
HUNGAMA DIGITAL SERVICES Mumbai INDIA
C06 Other Digital Channels
THE NAKED ESPRESSO
BREVILLE / BES900 DUAL BOILER
REBORN Sydney AUSTRALIA
Short List
D01 Integrated Digital Campaign
KOREAN BIG MAC CHANT
McDONALD'S / BIC MAC
DDB KOREA Seoul SOUTH KOREA
B02 Consumer Products
KOREAN BIG MAC CHANT
McDONALD'S / BIG MAC
DDB KOREA Seoul SOUTH KOREA
C01 Viral Video
REVEAL YOURSELF
DANONE NARANG BEVERAGES / B'LUE
SCARECROW COMMUNICATIONS Mumbai INDIA
C02 Viral & Email Marketing, e-cards etc.
REVEAL YOURSELF
DANONE NARANG BEVERAGES / B'LUE
SCARECROW COMMUNICATIONS Mumbai INDIA
C04 Community Applications
REVEAL YOURSELF
DANONE NARANG BEVERAGES / B'LUE
SCARECROW COMMUNICATIONS Mumbai INDIA
C05 Games
REVEAL YOURSELF
DANONE NARANG BEVERAGES / B'LUE
SCARECROW COMMUNICATIONS Mumbai INDIA
D01 Integrated Digital Campaign
REVEAL YOURSELF
DANONE NARANG BEVERAGES / B'LUE
SCARECROW COMMUNICATIONS Mumbai INDIA
C01 Viral Video
CROP CIRCLES
BMW CHINA / BMW 1 SERIES
INTERONE CHINA Beijing CHINA
D01 Integrated Digital Campaign
CROP CIRCLES
BMW CHINA / BMW 1 SERIES
INTERONE CHINA Beijing CHINA
THE INCIDENT
BMW CHINA / BMW X5M AND X6M
INTERONE CHINA Beijing CHINA
A03 Cars & Automotive
THE INCIDENT
BMW CHINA / BMW X5M AND X6M
INTERONE CHINA Beijing CHINA
C01 Viral Video
THE INCIDENT
BMW CHINA / BMW X5M AND X6M
INTERONE CHINA Beijing CHINA
THAI ANTI CORRUPTION
BOARD OF TRADE OF THAILAND / BOARD OF TRADE OF THAILAND
CREATIVE JUICE\BANGKOK (TBWA) THAILAND
INDIA'S FASTEST VIRAL
GLAXO SMITHKLINE CONSUMER HEALTHCARE / BOOST
MINDSHARE Gurgaon / GROUPM ESP Gurgaon INDIA
NATURE DOESN'T INFORM
BANK OF THE PHILIPPINE ISLANDS / BPI FAMILY AUTO LOANS
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES
C04 Community Applications
MOODULATOR
ASB BANK / BRAND & CAMPAIGNS
SAATCHI & SAATCHI Auckland NEW ZEALAND
BRAND’S SUMMER CAMP
CEREBOS THAILAND / BRAND’S
ISOBAR THAILAND Bangkok THAILAND
A07 Public Service, Charity & Fund Raising
SAVE SEVEN
NEW ZEALAND BREAST CANCER FOUNDATION / BREAST CANCER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
C04 Community Applications
2012 BUDWEISER CNY
AB-INBEV / BUDWEISER
WWWINS ISOBAR Shanghai CHINA
B02 Consumer Products
BUNDY 8-BALL
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA