Title Brand Product / Service Entrant Company Location Production Company Location Award
D01 Integrated Digital Campaign
CALORIE DIARY
7-ELEVEN / FRESH FOOD
E21 MAGICMEDIA / ECOWORK Taipei CHINESE TAIPEI
C02 Viral & Email Marketing, e-cards etc.
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne / RODEO Melbourne AUSTRALIA
Gold Spike
A05 Consumer Services
8 SECURITIES WEBSITE
8 SECURITIES / FINANCIAL SERVICES
TBWA\HONG KONG HONG KONG
C03 Interactive Tools
8 SECURITIES WEBSITE
8 SECURITIES / FINANCIAL SERVICES
TBWA\HONG KONG HONG KONG
C04 Community Applications
8 SECURITIES WEBSITE
8 SECURITIES / FINANCIAL SERVICES
TBWA\HONG KONG HONG KONG
2012 BUDWEISER CNY
AB-INBEV / BUDWEISER
WWWINS ISOBAR Shanghai CHINA
D01 Integrated Digital Campaign
ACER RACER
ACER AUSTRALIA / ACER RACER
WEBLING INTERACTIVE AUSTRALIA
C06 Other Digital Channels
GET CLOSER
ACUVUE / ACUVUE MOIST CONTACT LENS
McCANN TAIWAN Taipei CHINESE TAIPEI
A04 Other Consumer Products
NBA
ADIDAS / SPORTSWEAR
TBWA\SHANGHAI CHINA
B02 Consumer Products
NBA
ADIDAS / NBA PROMOTION
TBWA\SHANGHAI CHINA
C01 Viral Video
NBA
ADIDAS / NBA PROMOTION
TBWA\SHANGHAI CHINA
A04 Other Consumer Products
PASSION PLANETARIUM
ADIDAS JAPAN / ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
C04 Community Applications
SORT ME OUT
ALZHEIMER'S DISEASE ASSOCIATION OF SINGAPORE / ALZHEIMER'S AWARENESS
GREY GROUP SINGAPORE SINGAPORE
B05 Public Service, Charity & Fund Raising
SEE FROM SOUND
AMARIN BOOK CENTER / NAIIN.COM BOOK STORE
McCANN WORLDGROUP Bangkok / MRM WORLDWIDE Bangkok THAILAND
Gold Spike
C03 Interactive Tools
EARPHONE BULLY
ANTI-BULLYING INITIATIVE / EARPHONE BULLY
SAPIENTNITRO Brisbane AUSTRALIA
Silver Spike
D01 Integrated Digital Campaign
EARPHONE BULLY
ANTI-BULLYING INITIATIVE / EARPHONE BULLY
SAPIENTNITRO Brisbane AUSTRALIA
A04 Other Consumer Products
DRY ZERO GOLF
ASAHI BREWERIES / ASAHI DRY ZERO
DENTSU CREATIVE X Tokyo JAPAN
C03 Interactive Tools
DRY ZERO GOLF
ASAHI BREWERIES / ASAHI DRY ZERO
DENTSU CREATIVE X Tokyo JAPAN
D01 Integrated Digital Campaign
99 SUPER WAYS
ASAHI BREWERIES / ASAHI SUPER DRY BEER
GREAT WORKS CHINA Shanghai CHINA
C04 Community Applications
MOODULATOR
ASB BANK / BRAND & CAMPAIGNS
SAATCHI & SAATCHI Auckland NEW ZEALAND
C01 Viral Video
THE WALL TAKES IT ALL
ASIAN PAINTS / INTERIOR PAINT EMULSION
CONTRACT ADVERTISING INDIA Mumbai INDIA
A01 Corporate Information
'THE CALL' FOR ENTRIES
ASSOCIATION OF ACCREDITED ADVERTISING AGENTS MALAYSIA / KANCIL AWARDS CALL FOR ENTRY
TBWA\KUALA LUMPUR MALAYSIA
A03 Cars & Automotive
WORLD'S FIRST ONLINE KINETIC ENERGY TRANSFER EXPERIMENT
AUDI INDIA / AUDI R18 E-TRON QUATTRO
CREATIVELAND ASIA Mumbai INDIA
A07 Public Service, Charity & Fund Raising
THE DEFENCE ALUMNI NETWORK
AUSTRALIAN DEPARTMENT OF DEFENCE / THE DEFENCE ALUMNI NETWORK
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
Short List
C03 Interactive Tools
ICONIQ UNKNOWN
AVEX MANAGEMENT / ICONIQ
GROUND Tokyo / CYBER AGENT Tokyo JAPAN
D01 Integrated Digital Campaign
BACARDI TOGETHER CLUB
BACARDI INDIA / BACARDI RUM
HUNGAMA DIGITAL SERVICES Mumbai INDIA
C01 Viral Video
NATURE DOESN'T INFORM
BANK OF THE PHILIPPINE ISLANDS / BPI FAMILY AUTO LOANS
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES
C06 Other Digital Channels
GRAB THAT CRAB
BERLI JUKER / TASTO
ISOBAR THAILAND Bangkok / CARAT Bangkok THAILAND
A03 Cars & Automotive
THE INCIDENT
BMW CHINA / BMW X5M AND X6M
INTERONE CHINA Beijing CHINA
C01 Viral Video
THE INCIDENT
BMW CHINA / BMW X5M AND X6M
INTERONE CHINA Beijing CHINA
CROP CIRCLES
BMW CHINA / BMW 1 SERIES
INTERONE CHINA Beijing CHINA
D01 Integrated Digital Campaign
CROP CIRCLES
BMW CHINA / BMW 1 SERIES
INTERONE CHINA Beijing CHINA
THE INCIDENT
BMW CHINA / BMW X5M AND X6M
INTERONE CHINA Beijing CHINA
A03 Cars & Automotive
BIG POINTS
BMW JAPAN / MINI CROSSOVER
FRONTAGE Tokyo JAPAN
Bronze Spike
AUTO START/STOP
BMW MALAYSIA / SCREENSAVER
NAGA DDB MALAYSIA Selangor MALAYSIA
C03 Interactive Tools
AUTO START/STOP
BMW MALAYSIA / SCREENSAVER
NAGA DDB MALAYSIA Selangor MALAYSIA
B02 Consumer Products
LOST IN TRANSLATION
BMW/MINI / MINI AUSTRALIA
BADJAR OGILVY Melbourne AUSTRALIA
C01 Viral Video
THAI ANTI CORRUPTION
BOARD OF TRADE OF THAILAND / BOARD OF TRADE OF THAILAND
CREATIVE JUICE\BANGKOK (TBWA) THAILAND
C06 Other Digital Channels
THE NAKED ESPRESSO
BREVILLE / BES900 DUAL BOILER
REBORN Sydney AUSTRALIA
Short List
A05 Consumer Services
TOKYO SIGHTSEEING ON THE TOEI BUS
BUREAU OF TRANSPORTATION TOKYO METROPOLITAN GOVERNMENT / TOEI BUS
HAKUHODO I-STUDIO Tokyo JAPAN
A07 Public Service, Charity & Fund Raising
HOPE WEBSITE
CANCER COUNCIL NSW / HEALTH RELATED CHARITY
DDB Sydney AUSTRALIA
A04 Other Consumer Products
IVIS DO
CANON MARKETING JAPAN / IVIS
HAKUHODO Tokyo JAPAN
D01 Integrated Digital Campaign
THE PERFECT LAGER PROJECT
CASELLA / ARVO
ANALOGFOLK Sydney AUSTRALIA
Gold Spike
C05 Games
POWERPLAY
CASTROL / CASTROL POWER 1
BATES SERCON New Delhi INDIA
C04 Community Applications
BRAND’S SUMMER CAMP
CEREBOS THAILAND / BRAND’S
ISOBAR THAILAND Bangkok THAILAND
A04 Other Consumer Products
SIMPLY FASTER
CERVÉLO / P5
REACTIVE Melbourne AUSTRALIA
C01 Viral Video
MINI X MINI
COCA-COLA GREATER CHINA / COCA-COLA
WWWINS ISOBAR Shanghai CHINA
D01 Integrated Digital Campaign
JOIN THE CHINA BEAT
COCA-COLA GREATER CHINA / COCA-COLA
WWWINS ISOBAR Shanghai CHINA
BURST OF JOY JUICE TALK SHOW
COCA-COLA GREATER CHINA / MINUTE MAID JUICE
WWWINS ISOBAR Shanghai CHINA
A02 Fast Moving Consumer Goods
FANTASTIC ANSWER!
COCA-COLA JAPAN / FANTA
McCANN ERICKSON JAPAN Tokyo JAPAN
Short List