Title Brand Product / Service Entrant Company Location Production Company Location Award
C06 Other Digital Channels
CONNECTING LIFELINES
HONDA MOTOR / INTERNAVI
DENTSU Tokyo JAPAN
Grand Prix
D01 Integrated Digital Campaign
THE PERFECT LAGER PROJECT
CASELLA / ARVO
ANALOGFOLK Sydney AUSTRALIA
Gold Spike
C02 Viral & Email Marketing, e-cards etc.
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne / RODEO Melbourne AUSTRALIA
Gold Spike
A03 Cars & Automotive
DOTS NOW
HONDA MOTOR / INTERNAVI
DENTSU Tokyo JAPAN
Gold Spike
B05 Public Service, Charity & Fund Raising
SEE FROM SOUND
AMARIN BOOK CENTER / NAIIN.COM BOOK STORE
McCANN WORLDGROUP Bangkok / MRM WORLDWIDE Bangkok THAILAND
Gold Spike
C04 Community Applications
BELL
WARNER MUSIC JAPAN / ANDROP
PARTY Tokyo JAPAN
Silver Spike
A05 Consumer Services
THE GOOGLE PUZZLE
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver Spike
C01 Viral Video
THE OFW PROJECT
THE COCA-COLA EXPORT / COCA-COLA
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES
Silver Spike
A05 Consumer Services
SPERM VISUALIZER
SPACE SHOWER NETWORK / SPACE SHOWER TV 'MUSIC SAVES TOMORROW'
PARTY Tokyo JAPAN
Silver Spike
D01 Integrated Digital Campaign
YELLOW TOOLBOX
YELLOW NZ / INTEGRATED ADVERTISING SOLUTIONS
DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City NEW ZEALAND
Silver Spike
C03 Interactive Tools
EARPHONE BULLY
ANTI-BULLYING INITIATIVE / EARPHONE BULLY
SAPIENTNITRO Brisbane AUSTRALIA
Silver Spike
A03 Cars & Automotive
SINGULAR MASTERPIECE
VOLKSWAGEN / VW PHAETON
OGILVY BEIJING CHINA
Silver Spike
A05 Consumer Services
OK GO - ALL IS NOT LOST
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver Spike
C02 Viral & Email Marketing, e-cards etc.
CAR RADIO-PERSONALITY
TOKYO FM BROADCASTING / HONDA SMILE MISSION
DENTSU Tokyo JAPAN
Silver Spike
C06 Other Digital Channels
FACE BOOM!
HONDA / MOTORCYCLES, AUTOMOBILES, POWER PRODUCTS
DENTSU Tokyo / KAIBUTSU Tokyo JAPAN
Silver Spike
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
A04 Other Consumer Products
INSIGHT
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
D01 Integrated Digital Campaign
IT'S MORE FUN IN THE PHILIPPINES
DEPARTMENT OF TOURISM / TOURISM
BBDO GUERRERO Makati City THE PHILIPPINES
Bronze Spike
CAR RADIO-PERSONALITY
TOKYO FM BROADCASTING / HONDA SMILE MISSION
DENTSU Tokyo JAPAN
Bronze Spike
C01 Viral Video
TEMPTATIONS
INTEL / ULTRABOOK
THE MONKEYS Sydney AUSTRALIA
Bronze Spike
A02 Fast Moving Consumer Goods
AXE DRY | HOT ANGLE
UNILEVER JAPAN CUSTOMER MARKETING / AXE
BASCULE Tokyo JAPAN
Bronze Spike
C05 Games
RAMAYANA
GOOGLE / GOOGLE CHROME LAUNCH IN INDONESIA
OGILVY & MATHER SINGAPORE SINGAPORE
Bronze Spike
A03 Cars & Automotive
BIG POINTS
BMW JAPAN / MINI CROSSOVER
FRONTAGE Tokyo JAPAN
Bronze Spike
A05 Consumer Services
BRIGHT SIREN
WARNER MUSIC JAPAN / ANDROP
PARTY Tokyo JAPAN
Bronze Spike
A06 Business Products & Services
YELLOW TOOLBOX
YELLOW NZ / INTEGRATED ADVERTISING SOLUTIONS
DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City NEW ZEALAND
Bronze Spike
A04 Other Consumer Products
UU MAP
UNIQLO / UNIQLO UNDERCOVER
PARTY Tokyo / DENTSU Tokyo JAPAN
Bronze Spike
C06 Other Digital Channels
TURNTABLE RIDER
RELATIONS / COGOO - BICYCLE RENTAL SHOP
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
C01 Viral Video
TANJORE
GOOGLE INDIA / GOOGLE CHROME
BBH INDIA Mumbai INDIA
Bronze Spike
C04 Community Applications
SOCIAL BOOKMARK
KODANSHA / PUBLISHER
777INTERACTIVE Tokyo JAPAN
Bronze Spike
C06 Other Digital Channels
SOCIAL BOOKMARK
KODANSHA / PUBLISHER
777INTERACTIVE Tokyo JAPAN
A02 Fast Moving Consumer Goods
BATTLE OF THE BANDS
HEINEKEN-APB(CHINA) / TIGER TRANSLATE
HYLINK DIGITAL SOLUTIONS Shanghai CHINA
Short List
D01 Integrated Digital Campaign
STORIES UNBOUND
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
C01 Viral Video
PAUL (THE ORACLE) IS BACK!
KIA MOTORS / SORENTO
INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai / RUN ADVERTISING Changning District CHINA
C02 Viral & Email Marketing, e-cards etc.
PAUL (THE ORACLE) IS BACK!
KIA MOTORS / SORENTO
INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai / RUN ADVERTISING Changning District CHINA
C05 Games
PAUL IS BACK - THE GAME APPS
KIA MOTORS / SORENTO
INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai / RUN ADVERTISING Changning District CHINA
D01 Integrated Digital Campaign
PAUL (THE ORACLE) IS BACK!
KIA MOTORS / SORENTO
INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai / RUN ADVERTISING Changning District CHINA
A02 Fast Moving Consumer Goods
ONE-EYED MONA LISA
NOVARTIS PHARMA / AMD DISEASE AWARENESS CAMPAIGN
TARGIS Tokyo / AGENCY RX JAPAN Tokyo JAPAN
A04 Other Consumer Products
IVIS DO
CANON MARKETING JAPAN / IVIS
HAKUHODO Tokyo JAPAN
A06 Business Products & Services
GOOD JOB, ME!
STAFF SERVICE / RECRUITMENT AGENCY
HAKUHODO Tokyo JAPAN
D01 Integrated Digital Campaign
370 ZEN TO Z
NISSAN AUSTRALIA / NISSAN 370Z
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
C04 Community Applications
MISSION: IMPOSSIBLE GHOST PROTOCOL
UNITED INTERNATIONAL PICTURES / MISSION IMPOSSIBLE 4
ARACHNID Petaling Jaya MALAYSIA
B03 Consumer Services
USING LOCATION SEARCHES
TATA DOCOMO / TELECOM
INTERFACE BUSINESS SOLUTIONS Mumbai INDIA
C02 Viral & Email Marketing, e-cards etc.
TWITTCOM
TATA DOCOMO / TELECOM
INTERFACE BUSINESS SOLUTIONS Mumbai INDIA
WORLD'S YOUNGEST JOB APPLICANT
PLAN INDIA / CHILD WELFARE FUND
BBDO INDIA Gurgaon INDIA
B02 Consumer Products
THE INCREDIBLE SHARPNESS
ITALASIA ELECTRO COMPANY / WMF BONING KNIFE
McCANN WORLDGROUP Bangkok / MRM WORLDWIDE Bangkok THAILAND
Short List
A04 Other Consumer Products
PASSION PLANETARIUM
ADIDAS JAPAN / ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
A05 Consumer Services
ESTATE INVESTIGATION BUREAU
YAHOO / YAHOO REAL ESTATE CHANNEL
DENTSU KUOHUA Taipei CHINESE TAIPEI
A01 Corporate Information
ECLIPSE LIVE FROM FUJIYAMA
PANASONIC / SOLAR ENERGY SOLUTIONS
DENTSU Tokyo / PROJECTOR Tokyo JAPAN
Short List
C01 Viral Video
ECLIPSE LIVE FROM FUJIYAMA
PANASONIC / SOLAR ENERGY SOLUTIONS
DENTSU Tokyo / PROJECTOR Tokyo JAPAN
Short List
DON'T ABANDON YOUR FAMILY
KOREAN ANIMAL WELFARE ASSOCIATION / ANIMAL CHARITY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA