Title Brand Product / Service Entrant Company Location Production Company Location Award
A06 Business Products & Services
15 MINUTES LOVE
TOSHIBA / SCIB (SECONDARY BATTERY)
GREAT WORKS Tokyo / TAIYO KIKAKU Tokyo JAPAN
C04 Community Applications
2012 BUDWEISER CNY
AB-INBEV / BUDWEISER
WWWINS ISOBAR Shanghai CHINA
B02 Consumer Products
2012 SEXY SLOT MACHINE
UNILEVER / AXE 2012
NETBOOSTER ASIA Makati City THE PHILIPPINES
A05 Consumer Services
3 HOURS ENDURANCE SURVEY
LIFECARD / V-PRECA
I&S BBDO Tokyo JAPAN
C02 Viral & Email Marketing, e-cards etc.
3 HOURS ENDURANCE SURVEY
LIFECARD / V-PRECA
I&S BBDO Tokyo JAPAN
D01 Integrated Digital Campaign
370 ZEN TO Z
NISSAN AUSTRALIA / NISSAN 370Z
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
A03 Cars & Automotive
370 ZEN TO Z
NISSAN AUSTRALIA / NISSAN 370Z
WHYBIN\TBWA GROUP Sydney AUSTRALIA
A04 Other Consumer Products
50,000 PEOPLE PROJECT
RYOHIN KEIKAKU / MUJI SOCKS
UNIT_ONE Tokyo / GROOVISIONS Tokyo JAPAN
A05 Consumer Services
8 SECURITIES WEBSITE
8 SECURITIES / FINANCIAL SERVICES
TBWA\HONG KONG HONG KONG
C03 Interactive Tools
8 SECURITIES WEBSITE
8 SECURITIES / FINANCIAL SERVICES
TBWA\HONG KONG HONG KONG
C04 Community Applications
8 SECURITIES WEBSITE
8 SECURITIES / FINANCIAL SERVICES
TBWA\HONG KONG HONG KONG
D01 Integrated Digital Campaign
99 SUPER WAYS
ASAHI BREWERIES / ASAHI SUPER DRY BEER
GREAT WORKS CHINA Shanghai CHINA
A04 Other Consumer Products
A BITE OF THE GREEN APPPLE LOVE
TAIWAN BEER / SWEET TOUCH FRUIT BEER
McCANN TAIWAN Taipei CHINESE TAIPEI
A05 Consumer Services
A FAIR RIDE FOR ALL
VIRGIN MOBILE AUSTRALIA / MOBILE AND DATA PLANS
ONE GREEN BEAN Sydney AUSTRALIA
D01 Integrated Digital Campaign
ACER RACER
ACER AUSTRALIA / ACER RACER
WEBLING INTERACTIVE AUSTRALIA
C04 Community Applications
AMAZING ME
NOKIA THAILAND / NOKIA LUMIA
WUNDERMAN Bangkok THAILAND
A01 Corporate Information
ANNIVERSARY SHARE
SHARP / 100TH YEAR ANNIVERSARY
HAKUHODO Osaka JAPAN
D01 Integrated Digital Campaign
ANYTHING4JETTA
VOLKSWAGEN / VOLKSWAGEN
GREY DIGITAL Mumbai INDIA
C02 Viral & Email Marketing, e-cards etc.
ANYTHING4JETTA- ZERO TO TRENDING IN 20 MINUTES
VOLKSWAGEN / VOLKSWAGEN
GREY DIGITAL Mumbai INDIA
C04 Community Applications
AQUOS LIFE CROSSING
SHARP / SHARP AQUOS
NON-GRID Tokyo JAPAN
C06 Other Digital Channels
AUGMENTED REALITY CAMPAIGN
MAHINDRA & MAHINDRA / XUV500
HUNGAMA DIGITAL SERVICES Mumbai INDIA
A03 Cars & Automotive
AUTO START/STOP
BMW MALAYSIA / SCREENSAVER
NAGA DDB MALAYSIA Selangor MALAYSIA
C03 Interactive Tools
AUTO START/STOP
BMW MALAYSIA / SCREENSAVER
NAGA DDB MALAYSIA Selangor MALAYSIA
A02 Fast Moving Consumer Goods
AVATAR LIVE
KIRIN BREWERY / HYOKETSU
DENTSU Tokyo / RHIZOMATIKS Tokyo JAPAN
Short List
AXE DRY | HOT ANGLE
UNILEVER JAPAN CUSTOMER MARKETING / AXE
BASCULE Tokyo JAPAN
Bronze Spike
D01 Integrated Digital Campaign
BACARDI TOGETHER CLUB
BACARDI INDIA / BACARDI RUM
HUNGAMA DIGITAL SERVICES Mumbai INDIA
C05 Games
BARINA BEATS
GM HOLDEN / AUTOMOTIVE
McCANN MELBOURNE AUSTRALIA
A03 Cars & Automotive
BARINA SPIRITED DRIVE
HOLDEN / HOLDEN BARINA
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
A02 Fast Moving Consumer Goods
BATTLE OF THE BANDS
HEINEKEN-APB(CHINA) / TIGER TRANSLATE
HYLINK DIGITAL SOLUTIONS Shanghai CHINA
Short List
A05 Consumer Services
BE READY
SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT / TRADERS HOTELS
MAXUS SINGAPORE SINGAPORE
D01 Integrated Digital Campaign
BE READY
SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT / TRADERS HOTELS
MAXUS SINGAPORE SINGAPORE
C05 Games
BE THE DRAGON
CREATIVE JUICE KUALA LUMPUR / CREATIVE JUICE KUALA LUMPUR FESTIVE GREETING
CREATIVE JUICE KUALA LUMPUR MALAYSIA
A06 Business Products & Services
BECOME A LEGEND 2013
HAKUHODO I-STUDIO / RECRUITMENT
HAKUHODO I-STUDIO Tokyo JAPAN
C01 Viral Video
BEIJING DUCK
T.C. PHARMACEUTICAL INDUSTRIES / SUNSNACK
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
C04 Community Applications
BELL
WARNER MUSIC JAPAN / ANDROP
PARTY Tokyo JAPAN
Silver Spike
A05 Consumer Services
BIG BASH LEAGUE
CRICKET AUSTRALIA / KFC T20 BIG BASH LEAGUE
REACTIVE Melbourne / FUTUREBRAND MELBOURNE AUSTRALIA
A03 Cars & Automotive
BIG POINTS
BMW JAPAN / MINI CROSSOVER
FRONTAGE Tokyo JAPAN
Bronze Spike
A05 Consumer Services
BIRDS & THE BEES 2.0
STARHUB / SAFESURF | INTERNET ADULT CONTENT CONTROL SERVICE
DDB GROUP SINGAPORE SINGAPORE
C03 Interactive Tools
BIRDS & THE BEES 2.0
STARHUB / SAFESURF | INTERNET ADULT CONTENT CONTROL SERVICE
DDB GROUP SINGAPORE SINGAPORE
Short List
D01 Integrated Digital Campaign
BIRTHDAY HUNT
JETSTAR AIRWAYS / JETSTAR BIRTHDAY HUNT
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
BLOGGED & BOUND
UNILEVER AUSTRALIA / TONI&GUY
JWT SYDNEY AUSTRALIA
A02 Fast Moving Consumer Goods
BLOGGED & BOUND
UNILEVER AUSTRALIA / TONI&GUY
JWT SYDNEY AUSTRALIA
A03 Cars & Automotive
BRAND FILE | FUTURE TWEET
TOYOTA MARKETING JAPAN / TOYOTA PRIUS
DELPHYS Tokyo JAPAN
C04 Community Applications
BRAND’S SUMMER CAMP
CEREBOS THAILAND / BRAND’S
ISOBAR THAILAND Bangkok THAILAND
A07 Public Service, Charity & Fund Raising
BREAK THE WALL
ORBIS / EYE CHARITY
LEO BURNETT HONG KONG HONG KONG
A05 Consumer Services
BRIGHT SIREN
WARNER MUSIC JAPAN / ANDROP
PARTY Tokyo JAPAN
Bronze Spike
B02 Consumer Products
BUNDY 8-BALL
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
A01 Corporate Information
BURN BAD LUCK
Y&R VIETNAM / Y&R VIETNAM
Y&R VIETNAM Ho Chi Minh City VIETNAM
D01 Integrated Digital Campaign
BURST OF JOY JUICE TALK SHOW
COCA-COLA GREATER CHINA / MINUTE MAID JUICE
WWWINS ISOBAR Shanghai CHINA
BURY THE PAST
GABRIELA / CAMPAIGN AGAINST SEX SCANDAL VIDEOS
DDB DM9JAYMESYFU Makati City THE PHILIPPINES
Short List