CONNECTING LIFELINES
Grand Prix
| Title | CONNECTING LIFELINES |
| Brand | HONDA MOTOR |
| Product / Service | INTERNAVI |
| Category | C06. Other Digital Channels |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Takeshi Imai | Honda Motor Co., Ltd. | Project Director |
| Tadafumi Nogawa/Aiko Sugawara | Honda Motor Co., Ltd. | System Architecture Designer |
| Kaoru Sugano | Dentsu Inc. | Creative Director/Creative Technologist |
| Kyoko Yonezawa | Dentsu Inc. | Creative Technologist |
| Seiichi Saito | Rhizomatiks Co., Ltd. | Producer/Technical Director |
| Hiroyuki Hori | Rhizomatiks Co., Ltd. | Technical Director/Software Engineer |
| Akira Hayasaka | Software Engineer | |
| Yu Orai | Dentsu Inc. | Art Director |
| Ryuta Modeki | Twotone Inc. | Art Director |
| Kotaro Yamaguchi | Art Director | |
| Yusuke Nishida | Twotone Inc. | Designer |
| Sotaro Yasumochi/Nadya Kirillova | Dentsu Inc. | Copywriter |
| Hiroko Ise/Yuhei Urano | Dentsu Inc. | Text Data Mining |
| Taeji Sawai | Qosmo/Inc. | Sound Designer |
| Keisuke Arikuni | Rhizomatiks Co., Ltd. | Assistant Director |
| Takao Kaburaki/Takuma Sato | Dentsu Inc. | Account Director |
| Haruhiko Ishikawa | Shipoo Inc. | Producer |
| Ken Imamura/Akihiro Mikawa/Yuichiro Ishido | Honda Motor Co., Ltd. | Client Supervisor |
Brief Explanation
March 11, 2011, the Tohoku earthquake/tsunami hit Japan. Roads in the region were affected and traffic was put to a complete stop. Within 20 hours after the earthquake, Honda quickly responded to the critical situation by providing road information collected real-time via the Internavi system installed on vehicles. By plotting these real-time data on a map, usable roads are visualized. Information was provided on the internet and through Google Map. Internavi became an indispensible tool for the nation. Furthermore, Honda exhibited this information about road repairs, which represents how Japan stood together and began to rebuild after the disaster.