| Title | MODEL |
| Brand | IAS / SINGAPORE EFFIE AWARDS 2012 |
| Product / Service | MEDIA ENTERTAINMENT |
| Category | A11. Sports, Entertainment, Travel & Leisure |
| Entrant | McCANN WORLDGROUP SINGAPORE, SINGAPORE |
| Entrant Company: | McCANN WORLDGROUP SINGAPORE, SINGAPORE |
| Advertising Agency: | McCANN WORLDGROUP SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Todd Waldron | Executive Creative Director |
| Alfred Wee | Creative Director |
| Alex Tagaroulias | Copywriter |
| Hans Ibrahim/Alfred Wee | Art Director |
| Harpi - Nemesis Pictures | Photographer |
| Magic3 Pte Ltd | Illustrator |
| Hans Ibrahim | Typographer |
| Karen Leong | Art Buyer |
| Claire Le | Account Supervisor |
| Hannah Smith | Account Manager |
| Eric Leong | Planner |
| Hannah Smith | Account Manager |
| Eric Leong | Planner |
| Jenne Hew - Designer | Other Credits |