Title | BOTTLE LIGHT |
Brand | PEPSICO INTERNATIONAL / MYSHELTER FOUNDATION |
Product / Service | PEPSI |
Category | C03. Special Build |
Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
Entrant Company: | BBDO GUERRERO Makati City, THE PHILIPPINES |
Advertising Agency: | BBDO GUERRERO Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
David Guerrero | Chief Creative Officer | |
David Guerrero | Executive Creative Director | |
Dale Lopez | Creative Director | |
Rachel Teotico/Raymund Sison/David Guerrero | Copywriter | |
Ley Mababangloob/Tim Villela/Dennis Nierra/Dale Lopez | Art Director | |
Karel Sevilla/Leo Dino/Joy Aquino | Photographer | |
Manny Vailoces | Illustrator | |
Al Salvador/Zeth Pascual | Art Buyer | |
Francine Gonzalez/Carmela Montilla/ | Account Supervisor | |
Michael Eric Rosales | Advertiser's Supervisor | |
Jing Abellera/Ino Magno/Aids Tecson | Producer | |
Dalla Sucgang/Denise Gamo | Account Manager | |
Cristina Buenaventura | Planner | |
Dalla Sucgang/Denise Gamo | Account Manager | |
Cristina Buenaventura | Planner | |
Marissa Manaloto/Xerg Aguilar/Roshan Nandwani/Dennis Bilano/Chico Tabines | Other Credits | |
Eileen Borromeo | BBDO GUERRERO, INC. | Strategic Planner |
Roshan Nandwani | BBDO GUERRREO, INC. | Strategic Planner |
Ed Santos | Freelance | Editor |
Joy Panaguiton | BBDO GUERRREO, INC. | Final Artist |
Meggy de Guzman | BBDO GUERRREO, INC. | Creative Director/Copywriter |
UGL / Revolver | Post House |
Solar bottle lights are recycled plastic Pepsi bottles installed on roofs to refract sunlight into 55W of light. The brand has installed over 20,000 lights through the combination of volunteer action, online donation and direct sponsorship. To spread the project, Pepsi helped establish a center to train volunteers and educated companies, schools and people on how to create and install lights. A model community, wherein every home is lit by at least 2 bottle bulbs, was established to help take the model across the global Pepsi system.