| Title | EXHAUSTION BABY |
| Brand | OSIM |
| Product / Service | UDIVINE MASSAGE CHAIR |
| Category | B03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | DRAFTFCB HONG KONG, HONG KONG |
| Entrant Company: | DRAFTFCB HONG KONG, HONG KONG |
| Advertising Agency: | DRAFTFCB HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Iris Lo | Executive Creative Director |
| Timothy Chan/Ming Chan | Creative Director |
| Timothy Chan/Jann Yu | Copywriter |
| Ming Chan/Chiu Wai Hung/Mio Pang/Jeff Lai | Art Director |
| Joe Wan | Illustrator |
| Queenie Fan | Account Supervisor |
| Bill Lam/Print Production | Other Credits |
BRIEF / OBJECTIVE: Induce the prospects to try uDivine by provoking their desire for body massage. IDEA: We produce a pop-up poster that manipulates a state of fatigue.