| Title | UBI'S SMALL HOUSE |
| Brand | UNION BANK OF INDIA |
| Product / Service | UNION BANK OF INDIA HOME LOANS |
| Category | C03. Special Build |
| Entrant | DDB MUDRA GROUP Mumbai, INDIA |
| Entrant Company: | DDB MUDRA GROUP Mumbai, INDIA |
| Advertising Agency: | DDB MUDRA GROUP Mumbai, INDIA |
| Name | Position |
|---|---|
| Sonal Dabral | Chief Creative Officer |
| Ashish Phatak/Aman Manan | Creative Director |
| Aalap Desai | Copywriter |
| Siddesh Khatavkar | Art Director |
Ironically, the solution was a small house. We made elevator’s interiors look like a cramped living room. So, everyone who stepped in got a feel of being stuck in a small house.