Execution

Prism Papyrus, exclusive distributor for Fedrigoni, wanted an attention-grabbing idea to promote Fedrigoni's new range of recycled papers so that offices switched to this greener option to help save our trees. Instead of using a conventional poster, we employed a never-seen-before design innovation to bring alive our message. The dynamism of these posters made them memorable and Fedrigoni's recycled papers had top-of-mind recall among our target audience. What made the creative execution most appropriate to a brand that is fiercely eco-friendly is that we printed these posters on Fedrigoni's recycled papers and instead of preaching about the benefits of using recycling paper, simply demonstrated the same in a visually-engaging manner.