| Title | WHITE FLAG |
| Brand | NICORETTE |
| Product / Service | NICOTINE REPLACEMENT PRODUCTS |
| Category | C02. Small Scale Special Solutions |
| Entrant | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Position |
|---|---|
| Richmond Walker | Executive Creative Director |
| Andrew Foxlee | Copywriter |
| Andrew Foxlee/Chin Sin May/Lee Sook Leng | Art Director |
| Studio 31 | Photographer |
| Tieh Pui Yen | Account Manager |
| Tieh Pui Yen | Account Manager |
In ashtrays in malls.