| Title | FALLEN ANGELS! |
| Brand | HINDUSTAN UNILEVER |
| Product / Service | AXE DEODORANT |
| Category | C03. Special Build |
| Entrant | MINDSHARE Mumbai, INDIA |
| Entrant Company: | MINDSHARE Mumbai, INDIA |
| Advertising Agency: | MINDSHARE Mumbai, INDIA |
| Name | Position |
|---|---|
| Vinish Mathews/Baljeet Singh/Vineet Nair | Planner |
| Vinish Mathews/Baljeet Singh/Vineet Nair | Planner |
CHALLENGE: The Axe Man is always on the move and difficult to Pin Down SOLUTION: Create a Disruptive & spectacular experience of falling angels at key youth congregation points through India’s 1st BEAMVERTISING at 30 locations, 2 cities, 3 days Results: 500,000 people reached on- ground Viral videos seeded in the 2 million strong Axe Facebook club Total estimated views of 1 million in 1 month