| Title | STALE BREAD |
| Brand | NEW CAREER |
| Product / Service | RECRUITMENT CONSULTANT |
| Category | C03. Special Build |
| Entrant | QI-INTEGRATED Bangkok, SINGAPORE |
| Entrant Company: | QI-INTEGRATED Bangkok, SINGAPORE |
| Advertising Agency: | QI-INTEGRATED Bangkok, SINGAPORE |
| Name | Position |
|---|---|
| Maxx Koh/Perry Goh | Creative Director |
| Maxx Koh | Copywriter |
| Perry Goh | Art Director |
| Wei Ming (Stardust Imaging) | Photographer |
| Perry Goh | Typographer |
| Ace Framing Gallery (Production) | Other Credits |
This is an ambient ad for a human resource company, installed along a building walkway. The copy is made of cutouts from real bread to allow the organic growth of mould to take place over a few weeks.