| Title | ELECTRIC CAFE |
| Brand | VOLKSWAGEN |
| Product / Service | VOLKSWAGEN |
| Category | C06. Digital Outdoor |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising Agency: | OGILVY BEIJING, CHINA |
| Name | Position |
|---|---|
| Doug Schiff | Executive Creative Director |
| Kama Yu/Paul Ho | Creative Director |
| Song Lei/Doug Schiff/Chen Ye | Copywriter |
| Yang Ge/Zhang Min Sheng/Kirk Zheng/Morris Ku/Zhou Xufeng/Wing Lee/Ricky Cheng | Art Director |
| Morris Ku/Rita Yang/Sascha Engel | Producer |
| Summer Xia/Peter Yu | Account Manager |
| Summer Xia/Peter Yu | Account Manager |
| Animators: Leovation | Other Credits |
As a way of introducing their Think Blue sustainability platform, Volkswagen brought a fleet of electric Golfs to Hong Kong. While waiting in the 'Electric Café' before their turn behind the wheel, attendees enjoyed coffee, pastries and something unexpected: an iPhone and iPad AR experience that explained just how energy efficient the cars were. Each appliance within the café presented an engaging animation featuring the Golf and the number of kilometres the electric car could drive by using specific amounts of each appliance's electricity.