| Title | FRANK FOOTSTEPS |
| Brand | OVERSEA-CHINESE BANKING CORPORATION |
| Product / Service | FRANK |
| Category | C03. Special Build |
| Entrant | McCANN WORLDGROUP SINGAPORE, SINGAPORE |
| Entrant Company: | McCANN WORLDGROUP SINGAPORE, SINGAPORE |
| Advertising Agency: | McCANN WORLDGROUP SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Todd Waldron | Executive Creative Director |
| Alex Tagaroulias | Copywriter |
| Rashid Salleh | Art Director |
| Daryl Goh/Rabia Zakir | Account Supervisor |
| Blake Delandro/Sandeep Arya | Account Manager |
| Blake Delandro/Sandeep Arya | Account Manager |
Being FRANK is all about being yourself. It's a bank category targeting young aspirational people that have just finished school or college. So in shopping malls around Singapore we placed floor decals with real size footsteps that people can actually interact with. The payoff being that you shouldn't follow anyone else's footsteps but your own.