Execution

We used the environment as our medium, creating special outdoor ads to communicate to our core customer base generating huge talk value. The sprayers on a football field rehydrates the grass.Gatorade rehydrates the body. We created a field of Gatorade sprinklers. With strong affiliation with the major telecommunications companies, China Mobile enables marketers to locate their targets in a specific area via location based MMS advertising. consumers would receive a digital coupon via mobile phone for a free bottle of Gatorade when getting close to the sprayer. This idea has also been implemented to other playing fields.