| Title | SPARKLE YOUR IMAGINATION |
| Brand | KIRIN BREWERY |
| Product / Service | HYOKETSU |
| Category | C04. Stunts & Live Advertising |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| 2nd Advertising Agency: | RHIZOMATIKS Tokyo, JAPAN |
| Name | Position |
|---|---|
| Yasukazu Uchida/Daito Manabe | Creative Director |
| Akio Morita/Fujinari Tsutsumi | Copywriter |
| Hiroyasu Kimura | Art Director |
| Kanako Sakurai | Advertiser's Supervisor |
| Yuna Kayukawa Noboru Nishino | Producer |
| Yasushi Ezoe | Account Manager |
| Yuna Kayukawa/Noboru Nishino | Planner |
| Yasushi Ezoe | Account Manager |
| Yuna Kayukawa/Noboru Nishino | Planner |
| Choreographer/Mikiko | Other Credits |
The initial theme of HYOKETSU is "SPARKLING SURPRISE". Under the theme of "sparkling your imagination", we conducted a holographic live show in a tower building, and this event was broadcasted live on outdoor visions throughout Japan and revealed broadly to public. During the artists move and sing, the holographic apparatus tracked their movements （by putting equipments onto their fingers to chase their move) and it realized the world’s first interactive holographic performance."
SPARKLE YOUR IMAGINATION:VIRTUAL LIVE FOR REAL SURPRISE