| Title | HALF BOWL |
| Brand | PADIBERAS NASIONAL BERHAD |
| Product / Service | RICE FOR ORPHANS |
| Category | C01. Bars & Restaurants |
| Entrant | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency: | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Position |
|---|---|
| Gavin Simpson | Chief Creative Officer |
| Gavin Simpson | Executive Creative Director |
| Gavin Simpson/Tan Chee Keong | Creative Director |
| Michelle Lim/Gavin Simpson/Donevan Chew | Copywriter |
| Tan Chee Keong/Jarrod Reginald/Yee Wai Khuen | Art Director |
| Sabrina Yon | Advertiser's Supervisor |
| Rajan Moses/Laura Kamaruddin/Edmund Wong | Account Manager |
| Arvind Srivastava | Planner |
| Rajan Moses/Laura Kamaruddin/Edmund Wong | Account Manager |
| Arvind Srivastava | Planner |
| Designer : Lian Eee Wern | Other Credits |
The Bernas Bowls for Humanity cause was a pledge from Bernas to give a portion of every pack of rice purchased, to orphans in need. To create the easiest possible way for people to donate rice, Bernas tied up with several restaurants and gave diners the chance to donate by simply ordering a special bowl of rice. Every time one was ordered, a donation was made on their behalf.