| Title | DEFROST |
| Brand | PIZZA HUT VIETNAM |
| Product / Service | PIZZA HUT DELIVERY |
| Category | B09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency: | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Position |
|---|---|
| Gavin Simpson | Chief Creative Officer |
| Gavin Simpson | Executive Creative Director |
| Gavin Simpson/Tan Chee Keong | Creative Director |
| Michelle Lim/Tan Chee Keong/Adam Chan | Copywriter |
| Jarrod Reginald/Yee Wai Khuen/Gavin Simpson | Art Director |
| Milx/Sixth Creation Studio | Illustrator |
| Sumana Ratilal | Account Supervisor |
| Shireen Peterson | Account Manager |
| Shireen Peterson | Account Manager |
| Designer: Lian Ee Wern | Other Credits |
The Brief from the client was to launch Pizza Hut Delivery to young adults, in a fresh and relevant way.The insight about how difficult making a meal could feel, every part of the process was exaggerated in the illustration. Everything was designed to evoke the feeling that cooking a meal was nearly impossible. With so much advertising for the pizza category out there, we needed to stand out with something different. Orders reached an all-time high at Pizza Hut Deliveries during the campaign. ENTRY