| Title | THE UNSEEN |
| Brand | CPCR |
| Product / Service | PRODUCT AND SERVICE ANNOUNCEMENT (CPCA) |
| Category | C02. Small Scale Special Solutions |
| Entrant | BBDO BANGKOK, THAILAND |
| Entrant Company: | BBDO BANGKOK, THAILAND |
| Advertising Agency: | BBDO BANGKOK, THAILAND |
| Name | Position |
|---|---|
| Suthisak Sucharittanonta | Chief Creative Officer |
| Tony Y. Hong | Creative Director |
| Peter Oh/Suthisak Sucharittanonta | Copywriter |
| Pachaya Rungrueng/Choedchitt Koedkietpong/Suthisak Sucharittanonta | Art Director |
The hand print was placed in public areas around central Bangkok to draw the attention of passersby. The red color instantly drew the attention of people, encouraging them to come closer for a second look.