| Title | SERIOUSLY STUFFED |
| Brand | LG LIFE SCIENCES |
| Product / Service | PHARMACEUTICALS |
| Category | B05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Entrant Company: | HS AD Seoul, SOUTH KOREA |
| Advertising Agency: | HS AD Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Bo Hwang | Chief Creative Officer |
| Stephen Prior | Executive Creative Director |
| Peter Moyes/Tayl Chung/Jeongsil Lee | Copywriter |
| Jihyun Song/Caleb Lee | Art Director |
Title: Seriously Stuffed LG Life Sciences GAPRATON Mission : To introduce LG LS’s digestive pill, Gapraton into medical journals and magazines which usually carry very hard B2B style information driven ads. Idea : Without overloading the viewers with tons of information, (which is what a usual medical ad would do) we took a wittier approach to utilize a double spread. To comically depict the uncomfortable and unpleasant state of indigestion, a knitted puppet with 3 hands inside was used.