| Title | HORSE |
| Brand | LG ELECTRONICS |
| Product / Service | HOME ELECTRONICS |
| Category | B04. Consumer Electronics |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Entrant Company: | HS AD Seoul, SOUTH KOREA |
| Advertising Agency: | HS AD Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Bo Hwang | Chief Creative Officer |
| Bo Hwang | Executive Creative Director |
| Stephen Prior | Creative Director |
| Peter Moyes/Tayl Chung/Jeongsil Lee | Copywriter |
| Jihyun Song/Caleb Lee | Art Director |
Mission : To communicate the amazing 3D quality of LG CINEMA 3D TV in a nonconventional way Idea : We tried best to avoid clichéd 3D TV depictions where spectacular images coming out of the screen. Instead, we use kids’ drawings going outside the papers, their supposed work space. What you see here might be results of kids’ 3D viewing experience where they realize picture can pop out of the screen to create spectacles: or the spirit of the product itself which is unbridled childlike imagination and excitement.