| Title | BEST-LOVED MOM |
| Brand | DAIRY PLUS |
| Product / Service | DMALT HI-10 |
| Category | C04. Stunts & Live Advertising |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
| Name | Position |
|---|---|
| Nopadol Srikieatikajohn | Chief Creative Officer |
| Wisit Lumsiricharoenchoke | Executive Creative Director |
| Nopparat Wattanawaraporn/Nopharit Dusadeedumkoeng/Kris Garford Spindler | Copywriter |
| Nopadol Srikieatikajohn/Wisit Lumsiricharoenchoke/Rotrob Ramakomut/Pratchya Vilaipol/Peerawat Temsom | Art Director |
| Cinematographer : Narupol Chokekanapitak | Photographer |
| Editor : Thammarat Sumethsupachok | Illustrator |
| Sound Engineer : Nakorn Kositpaisal/Sound Production Company : Wild At Heart | Typographer |
| Siriphol Kitsothorn/Kanchana Tantivongampai | Account Supervisor |
| Pitiwat Charuchinda/Film Producer : Nattapon Kornkaew | Producer |
| Phawit Chitrakorn | Account Manager |
| Phawit Chitrakorn | Account Manager |
| Film Production : Hub Ho Hin Bangkok/Director : Kanchit Sopchokchai | Other Credits |
The idea was to make every mom who chose DMalt Hi-10 feel like a mom that all children love. The insight was that there’s no better way of making mom feel loved than have children express their love towards her. Arrangements were made to have a group of children call out, “Mommy, mommy!” and run over to hug anyone who chose DMalt Hi-10 at a supermarket booth accompanied by the campaign line, “Every child loves a mom who chooses DMalt Hi-10.” Video cameras were installed to capture mom’s pleasantly surprised emotions.