| Title | LOOOONG SANDALS |
| Brand | GOLDEN STEP SHOES |
| Product / Service | GREEN TEA SANDALS |
| Category | C03. Special Build |
| Entrant | McCANN ERICKSON GUANGMING Shanghai, CHINA |
| Entrant Company: | McCANN ERICKSON GUANGMING Shanghai, CHINA |
| Advertising Agency: | McCANN ERICKSON GUANGMING Shanghai, CHINA |
| Name | Position |
|---|---|
| Carol Lam | Chief Creative Officer |
| Vincent Pang | Executive Creative Director |
| Johnson Sheng/Terry Pan | Creative Director |
| Terry Pan/Doris Lu | Copywriter |
| Yao Sheng/Bill Bo | Art Director |
We laid down a number of real “Loooong Sandals” on the Shanghai streets. We foot-picked several routes: lane life, classical buildings, romantic places… and used soft and comfy materials to create Loooong Sandals so everyone could experience the feeling of Green Tea.