Title | SIZE UP |
Brand | MET-RX |
Product / Service | SIZE UP |
Category | C02. Small Scale Special Solutions |
Entrant | GREY GROUP CHINA Beijing, CHINA |
Entrant Company: | GREY GROUP CHINA Beijing, CHINA |
Advertising Agency: | GREY GROUP CHINA Beijing, CHINA |
Name | Position |
---|---|
Na | Chief Creative Officer |
Chee Guan Yue | Executive Creative Director |
Chee Guan Yue | Creative Director |
Chee Guan Yue/Li Ning | Copywriter |
Li Ning/Chee Guan Yue | Art Director |
Siliang Ma | Photographer |
Na | Illustrator |
Xiang Zhiyu/Song Shanshan | Typographer |
Kevin Bi/Jane Li | Art Buyer |
Na | Account Supervisor |
Ralph Zhang | Advertiser's Supervisor |
Toast Tao | Producer |
Jane Li/Xiu He | Account Manager |
Na | Planner |
Jane Li/Xiu He | Account Manager |
Na | Planner |
Wang Ru/Artist-Ma Lidan/Retoucher-Qi Wei | Other Credits |
MET-Rx collaborated with Hosa Fitness Centers, a chain of gyms in Beijing. Six posters of attractive women were created and placed strategically against weight machines in each of 10 Hosa gyms in the city. The guys will see part of the seductive women when they workout and lift just a few plates, but as they progress with their regimes and more weights are being lifted, they will be rewarded as more of the women are being revealed. So building up is no longer a boring process.