Execution

Introducing Mercury Energy’s ‘Good Energy’ Taxi - a taxi cab that runs on nothing but the good vibes between people: between passengers, the driver, pedestrians and anyone that might come into contact with it. We obtained one of the worlds most environmentally friendly cars from 'Green Cab's' and applied a new Mercury Energy wrap to the whole cab to create the Good Energy Taxi. Instead of passengers having to pay for a fare with cash, we just asked them to pay with ‘good energy’ – by having fun, by being kind and sharing their own good natured-ness with those around them. Every positive tweet, every Facebook like, and every generous act , gives the taxi’s battery a boost allowing it to go further, and to make its way around our city. In only two weeks, the good energy generated by over 500 passengers fuelled the taxi over 2,700km and made hundreds of smiles and heaps of good deeds all possible. In doing so, we emphasized the ‘car’ in good Karma. And ‘paid it forward’ so no-one had to pay a fare. All hail the Good Energy Taxi.