Execution

Challenge: We were tasked with creating a media pack to raise awareness and increase donations for the Multiple Sclerosis Society of New Zealand. They wanted something that would stand out and create a memorable experience for potential contributors. Insight: It’s hard for people who don’t live with MS to understand what the loss of feeling and control feels like. So we created a range of numbing soaps that allow people to get a feeling for what people living with MS potentially deal with on a daily basis. By adding a topical anesthetic to pH neutral soaps, we were able to replicate Parenthesis, a common numbing and tingling feeling in the hands that often accompanies the onset of more series MS symptoms. These special soap packs were sent to key media people around Auckland and displayed in the Gow Langsford Gallery in the Auckland CBD.