| Title | NRMA BUS SHELTER |
| Brand | INSURANCE AUSTRALIA GROUP |
| Product / Service | NSW COMPREHENSIVE CAR INSURANCE |
| Category | C03. Special Build |
| Entrant | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
| Entrant Company: | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
| Advertising Agency: | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Matty Burton/Dave Bowman | Executive Creative Director |
| Gavin Mcleod/Russ Tucker | Creative Director |
| Tammy Keegan | Copywriter |
| Craig Brooks/Hannes Ciatti | Art Director |
| Print-Jonathan Owens Digital-Evan Clements | Producer |
| Bryony Marks/Serena Ryan | Account Manager |
| Hristos Varouhas | Planner |
| Bryony Marks/Serena Ryan | Account Manager |
| Hristos Varouhas | Planner |
| Design Director -Peter Chen Creative Group Heads -Asheen Naidu/Dave Brady | Other Credits |
We did it in two phases. Phase1: We ran interactive ‘Opinionator’ metrolites to find out which parts people thought were the most important. Phase 2: We then took the most popular parts, car stereos, and turned them into fully interactive bus stops. We installed custom stereos, with real speakers, in high-traffic bus shelters around Sydney. By scanning QR codes, commuters could control the playlist and speakers on their mobiles. From there, they were directed to our mobile site where they could discover which parts of their own cars weren’t covered by their current insurer and call for a quote.