| Title | ONE-EYED MONA LISA |
| Brand | NOVARTIS PHARMA |
| Product / Service | AMD DISEASE AWARENESS CAMPAIGN |
| Category | B05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | TARGIS Tokyo, JAPAN |
| Entrant Company: | TARGIS Tokyo, JAPAN |
| Advertising Agency: | POLARIS Tokyo, JAPAN |
| Name | Position |
|---|---|
| Yoichiro Serizawa | Creative Director |
| Nobuo Oguri | Copywriter |
| Takenori Aoki | Art Director |
| Kazumi Furuya/Kaoru Saito | Account Supervisor |
| Naoto Okayasu | Producer |
| Kaoru Saito | Planner |
| Kaoru Saito | Planner |
Are you aware of age-related macular degeneration? A disease exists that only reveals itself when one eye is closed. It is a progressive eye disease. Symptoms include the distortion or darkening of center vision.