| Title | TABLE OF CLOTH |
| Brand | MIZMOR |
| Product / Service | FAULTLESS FABRIC STARCH |
| Category | C03. Special Build |
| Entrant | JWT SINGAPORE, SINGAPORE |
| Entrant Company: | JWT SINGAPORE, SINGAPORE |
| Advertising Agency: | JWT SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Jun Fukawa/Tay Guan Hin | Chief Creative Officer |
| Valerie Cheng | Executive Creative Director |
| Parixit Bhattacharya | Creative Director |
| Elrid Carvalho | Copywriter |
| Karan Dang/Prashant Bhor/Elrid Carvalho | Art Director |
| Nilesh Kakade | Photographer |
| Glady Mannakunnel | Advertiser's Supervisor |
| Alan Leong | Account Manager |
| Alan Leong | Account Manager |
| Table Designer - Atul Ashok Pargaonkar | Other Credits |
In Singapore, retail outlets are already crowded with an umpteen number of starch brands fighting for attention. So, instead of creating a regular but snazzy display unit, we created a simple yet eye-catching one. We created fiberglass table structures, which resembles starched table clothes so strong that it can hold up on its own. These tables showed off first hand the benefits of using Faultless Heavy Starch.