| Title | PAPER FLAG |
| Brand | CEYLON NEWSPAPERS |
| Product / Service | NEWSPAPERS |
| Category | C02. Small Scale Special Solutions |
| Entrant | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Entrant Company: | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Advertising Agency: | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Name | Position |
|---|---|
| Sachin Ambekar | Chief Creative Officer |
| Subhash Pinnapola | Executive Creative Director |
| N/A | Creative Director |
| Eraj Wirasinha/Ranjana Amaradeva | Copywriter |
| Shayani Obeysekera/Sachin Ambekar/Subhash Pinnapola | Art Director |
| N/A | Photographer |
| Prasad Chathuranga | Illustrator |
| Shayani Obeysekera | Typographer |
| N/A | Art Buyer |
| Gian De Rose | Account Supervisor |
| N/A | Advertiser's Supervisor |
| N/A | Producer |
| Selonica Nalawansa | Account Manager |
| Murtaza A. Tajbhoy | Planner |
| Selonica Nalawansa | Account Manager |
| Murtaza A. Tajbhoy | Planner |
| Nilusha Wanasinghe/Mohamed Ikram/Ranjith Perera/Shehan Saradha/Chandani Abeyratne/Sachie Tennakoon/ | Other Credits |
Independence Day was identified as a strong opportunity for Mawbima, a national newspaper, to reconnect with its traditional working-class audience. But instead of looking at what we could do in the paper, we looked at what we could do with the paper and devised a simple solution: make it possible for readers to turn their national newspaper into a national flag. This was done by printing the flag on both sides of the back page and then adding some simple instructions. Readers were now able to express themselves using their Mawbima newspaper.