| Title | JUAN TIME |
| Brand | PIZZA HUT |
| Product / Service | HATE LATE |
| Category | C04. Stunts & Live Advertising |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Advertising Agency: | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Name | Position |
|---|---|
| David Guerrero | Chief Creative Officer |
| David Guerrero/Brandie Tan/Tin Sanchez | Executive Creative Director |
| Jao Bautista/Ian Sta.maria/Meggy De Guzman/Corey Cruz | Creative Director |
| Jao Bautista/Eia Garcia/David Guerrero/Sheena Siao | Copywriter |
| Ian Sta. Maria/Corey Cruz/Karen Gosingan/Leah Mababangloob/Claren Torres | Art Director |
| Paolo Acosta | Account Supervisor |
| Elaine Guzman | Advertiser's Supervisor |
| Al Salvador | Producer |
| Jace Burayag | Account Manager |
| Celine Esguerra/Eileen Borromeo/Roshan Nandwani | Planner |
| Jace Burayag | Account Manager |
| Celine Esguerra/Eileen Borromeo/Roshan Nandwani | Planner |
| Joy Panaguiton/Oliver Brillantes/Vilma Magsino/Xerg Aguilar | Other Credits |
Pizza Hut has a commitment to punctuality with the long-running “Hate Late?” campaign. This year, they took on the Philippines’ ultimate challenge to timekeeping. The Philippines is notorious for starting the New Year at a range of different times. So Pizza Hut – in partnering with the government’s Department of Science & Technology, and Discovery Channel – launched an integrated campaign encouraging Filipinos to sync to the correct time and also inviting them to the country’s first time synchronization event: The Pizza Hut New Year Pre-Countdown Countdown on December 30, 2011.This New Year’s Eve rehearsal was complete with marching band and float parade, celebrity endorsers, a countdown party and fireworks.