Execution

With the launch of Diastix, Bayer wanted to demonstrate to consumers how easily they can check blood sugar levels, at their own convenience. We created a flyer that invites consumers to test the simplicity of Diastix, on the spot! We took consumers at restrooms of restaurants, pubs and malls by surprise. The displayed flyers allowed them to pass urine all over it, with the shade of the paper designed to change on use. It explained the similar functioning of our test strips that accurately indicate blood sugar levels when used.