Title | DIFFERENT VIEWS, ONE VISION |
Brand | LEO BURNETT |
Product / Service | GANDHIJI FONT |
Category | C03. Special Build |
Entrant | LEO BURNETT INDIA Mumbai, INDIA |
Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
Advertising Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Name | Position |
---|---|
K V Sridhar | Chief Creative Officer |
Payal Juthani | Creative Director |
Anirban Sanyal | Copywriter |
Nadine Pereira | Art Director |
Farhad Katgara | Other Credits |
We created a life size installation using glass panels that were arranged in a manner that seen from a particular point the silhouette of the Mahatma Gandhi was visible, from all other points the alphabets of Gandhijifont could be seen. Glass was used to achieve the necessary transparency so that all the layers could look like one. To grab maximum attention and opportunities for interaction we placed the installation in high traffic public places.