| Title | STREET TREES WEAR NUPTSE JACKETS |
| Brand | THE NORTH FACE |
| Product / Service | NUPTSE JACKETS |
| Category | C03. Special Build |
| Entrant | JWT KOREA Seoul, SOUTH KOREA |
| Entrant Company: | JWT KOREA Seoul, SOUTH KOREA |
| Advertising Agency: | JWT KOREA Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Gyooyong Oh | Executive Creative Director |
| Suhong Yu | Creative Director |
| Jinho Kwon | Copywriter |
| Sungsoo Hong/Kyunjung Lee/Eunjoo Choi | Art Director |
| Junyeol Choi/Jaejin Kim | Producer |
The Asian Solar Term 'Soseol' is when Korean people believe the ground starts to freeze. In the morning of 'Soseol,' we covered street trees in downtown 'Seoul' with specifically designed TNF Nuptse jackets instead of the usual tree-covering, straw. The trees have been seen by numerous people and spread out through SNS. The brand succeeded in brand differentiation for its strong technology for warmth.