| Title | BLOW UP DOLL |
| Brand | SKY TELEVISION |
| Product / Service | PRIME - TRUE BLOOD |
| Category | B11. Publications & Media |
| Entrant | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| James Mok | Chief Creative Officer |
| Regan Grafton | Executive Creative Director |
| Kevin Walker | Copywriter |
| Melina Fiolitakis | Art Director |
| Nick Smith | Photographer |
| Sally Willis | Account Supervisor |
| Kelly Gillard | Producer |
| Jess Sheffield | Account Manager |
| Jess Sheffield | Account Manager |
| Toby Sellers/Helen North/Kate Whittle | Other Credits |
Posters in bars made it clear to the uninitiated that True Blood isn’t just another teen vampire series