| Title | IMPALED BILLBOARD |
| Brand | SKY TELEVISION |
| Product / Service | PRIME - TRUE BLOOD |
| Category | A11. Publications & Media |
| Entrant | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| James Mok | Chief Creative Officer |
| Regan Grafton | Executive Creative Director |
| Kevin Walker | Copywriter |
| Melina Fiolitakis | Art Director |
| Nick Smith | Photographer |
| Sally Willis | Account Supervisor |
| Eric Thompson | Producer |
| Jess Sheffield | Account Manager |
| Jess Sheffield | Account Manager |
| Will Pickering/Toby Sellers/Adrian Fitzgerald/Bex Wells/Nicole Earnshaw/Karen Tipper | Other Credits |
To differentiate True Blood from the plethora of teen vampire shows, we positioned it as ‘Vampires for grown ups’. We brought this to life on a billboard by driving a metre long stake through the heart of one of the lead characters. The stake then protruded right out the other side into an ad for a (courageous) local underwear brand – creating a large unmistakable bulge in a very inappropriate place.