| Title | ANTA FITNESS DELIVERY |
| Brand | ANTA |
| Product / Service | SPORTS |
| Category | C04. Stunts & Live Advertising |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company: | JWT SHANGHAI, CHINA |
| Advertising Agency: | JWT SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Yang Yeo/Elvis Chau | Executive Creative Director |
| Terence Leong | Creative Director |
| Pickle Guo | Copywriter |
| Chao Zhang/Simon Yu/Fei Ying/Sean Tang | Art Director |
| Lin Zhao(Kui You)/Qian Chen(Kui You) | Photographer |
| Bo Ren/Amber Li/Lily Yu | Account Supervisor |
| Fiona Zhong/Tiantian Ye(Kuiyou)/Bin Yang(Kui You) | Producer |
| Director:chao Xu(Kui You)/Musci Production Company:chris Chow(02 Studios Shanghai) | Other Credits |
To get people to exercise regularly, we took sports marketing to the next level by creating the Anta Fitness Delivery service. Consumers just need to call the hotline or pick a workout from the online menu, a time and place and a fitness instructor will deliver it to their doorstep. Since consumers are too busy to go to the gym, Anta will bring the gym to them.