Execution

We made use of the enclosed cinema space and 'flooded' it through an experiential cinema event. This brought the harsh reality to life for the audience. After unsuspecting moviegoers were seated, the theatre began to dim. Instead of movie trailers, raging sounds of rushing water surrounded them. This was followed by water projections filling the theatre from the floor to the roof, while there were sharks floating in the air as if they were swimming around the audience. Lastly, a message on the screen appeared: 'Climate change is sinking our world. Go green with low carbon now.'