Execution

Bad breath is one the most embarrassing issues for people when they socialize. We wanted to bring this experience to life through a flipbook! Special technology was used to add an onion-flavored scent to the flipbook and we passed them out near stores that sold Listerine. Once people flipped through it, it would appear as if the sexy woman in the book has a strong onion breath when she spoke. To induce trial, at the back of the flipbook is a coupon for a free sample bottle of Listerine at nearby locations.