Execution

This Keep Australia Beautiful Week the focus was on cleaning up our waterways. What people don’t realise is that our streets are connected to our oceans and rivers through city storm water drains. As a result millions of items of litter get swept out into the ocean every single day. To help combat this problem and cement in peoples’ minds the link between the drain and the nearby ocean, we installed speakers in storm water drains throughout major capital cities for the entire week. The speakers played sounds from the ocean (dolphins, seagulls, whales etc) coupled with a simple message, “What goes in here, comes out in the ocean. Put your rubbish in the bin and Keep Australia Beautiful".