| Title | LIFE CHANGING DONATION BOX |
| Brand | IABRI |
| Product / Service | LIFE CHANGING DONATION BOX |
| Category | C03. Special Build |
| Entrant | JWT Jakarta, INDONESIA |
| Entrant Company: | JWT Jakarta, INDONESIA |
| Advertising Agency: | JWT Jakarta, INDONESIA |
| Name | Position |
|---|---|
| Ivan Hady Wibowo | Executive Creative Director |
| Anton Santosa/Leonard Wiguna | Creative Director |
| Anton Santosa/Wirastomo Hadi | Copywriter |
| Leonard Wiguna/Vian Kristovan/Sigit Maryuwanto | Art Director |
| Utomo Rahardjo | Photographer |
| Louise Corputty | Account Supervisor |
| Nina Rakhmatika/Budi Mulianto | Producer |
| Reza Fitriano | Account Manager |
| Reza Fitriano | Account Manager |
| Digital Imaging : Surya P. Nugroho | Other Credits |
The collection box is shockingly demonstrating what happen to streets children when people giving them money. In front of the machine is a photo of a child reaching out for your help. As soon as the coin drops, it reveals the other coins forming into prison bars. The message reads :Every coin you give will ... ... TRAP them on the streets. Learning a life skill can set them FREE.