| Title | SCHICK UNPLUGGED |
| Brand | SCHICK JAPAN |
| Product / Service | SHAVER |
| Category | C02. Small Scale Special Solutions |
| Entrant | JWT JAPAN Tokyo, JAPAN |
| Entrant Company: | JWT JAPAN Tokyo, JAPAN |
| Advertising Agency: | JWT JAPAN Tokyo, JAPAN |
| Name | Position |
|---|---|
| Hiroaki Shinkai | Creative Director |
| Kaoru Yabe | Copywriter |
| Kazuya Tanino | Art Director |
| Takumi Ichihara/Keisuke Fujibayashi | Account Supervisor |
| Yuichiro Saito | Producer |
| Daisuke Tsutsui/Nao Miura | Account Manager |
| Daisuke Tsutsui/Nao Miura | Account Manager |
After last year's earthquake, tsunami and nuclear disaster in Japan, nuclear power was shut down, and Japanese citizens were forced to cut back on power use. In response, Schick and JWT came up with 'Unplugged,' a small holder that reminds people not to use electricity (by blocking the electrical outlet) and provides a place to hang a razor at the same time. The shaver and holder were sold together in promotional packs to make them more accessible to all consumers. Outlets in public bathrooms and those in restaurants and bars were hijacked to convey the message that 'Live Life Unplugged - Schick, Saving Electricity Together.'
'Live Life Unplugged - Schick, Saving Electricity Together.'