| Title | IMAGINE |
| Brand | SKETCHBOOKS |
| Product / Service | BOOK STORE |
| Category | C06. Digital Outdoor |
| Entrant | BATES MANILA, THE PHILIPPINES |
| Entrant Company: | BATES MANILA, THE PHILIPPINES |
| Advertising Agency: | BATES MANILA, THE PHILIPPINES |
| Name | Position |
|---|---|
| James Bernardo | Executive Creative Director |
| Noah Valdez/Jason Drilon | Creative Director |
| James Bernardo | Copywriter |
| Noah Valdez/Jhem Manalang | Art Director |
| Jay Tablante/Raul Montifar | Photographer |
| Romir Sucaldito/Chana Mongaya/Renz Alajar | Illustrator |
| Leah Magdaluyo | Account Supervisor |
| Sherie Abby Lim | Account Manager |
| Sherie Abby Lim | Account Manager |
What if you could get people more excited about book titles available in Fully Booked branches around the country? What if you could do this by making literary characters literally jump out of book covers? The Fully Booked Imagine App combines a window sticker of the world of fiction with books as augmented reality triggers. Download the free app and point your iOS device on the books and watch characters come to life in 3D. Fully Booked fans enjoyed interacting with the 3D characters that they shared their photos and videos on social media generating huge buzz for Fully Booked.