| Title | CAR FRESHENER |
| Brand | LAND ROVER |
| Product / Service | DISCOVERY 4 |
| Category | C02. Small Scale Special Solutions |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Entrant Company: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Advertising Agency: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Name | Position |
|---|---|
| Marcus Rebeschini | Chief Creative Officer |
| Badong Abesamis | Executive Creative Director |
| Terence Yuen | Creative Director |
| Angela Mendoza/Rachel Yang | Copywriter |
| Jon Salutal/Jacky Zhu | Art Director |
| Paulo Mayo (Visualizer)/Bryce Whitwan (General Manager/Wunderman) | Other Credits |
With its Terrain Response technology, the Discovery 4 can take on whatever surface with confidence. And so, this material was developed to urge contacts to go to the showrooms to test drive the car, using the design of the typical car freshener. The only twist is, the scent is no ordinary one. It's the fragrance of the Himalayan Tibet Sea Buckthorn Berry -- something that can only be found in the rugged, highest mountains of the world: a place the Discovery 4 can reach, with its superior all-terrain performance.
Himalayan Tibet Sea Buckthorn Berry Car Freshener