| Title | SMILE CLOCK FOR TOHOKU |
| Brand | TOYOTA MOTOR SALES & MARKETING CORPORATION |
| Product / Service | TOYOTA |
| Category | C06. Digital Outdoor |
| Entrant | NIHON KEIZAI ADVERTISING Tokyo, JAPAN |
| Entrant Company: | NIHON KEIZAI ADVERTISING Tokyo, JAPAN |
| Advertising Agency: | NIHON KEIZAI ADVERTISING Tokyo, JAPAN |
| Name | Position |
|---|---|
| Masahiko Nakamura | Creative Director |
| Yuichi Yamazaki | Copywriter |
| Kumiko Ashikawa | Art Director |
| Yukiko Nakazawa | Illustrator |
| Motoharu Sakai | Account Manager |
| Kazunori Sumikawa | Planner |
| Motoharu Sakai | Account Manager |
| Kazunori Sumikawa | Planner |
| Motohiko Yoshida | Other Credits |
The digital-signage (named "Smile Clock") has been installed in four factories of TOYOTA group. The factories are located in TOHOKU district where the massive earthquake occurred on 11 March 2011. Smile Clocks are sending smiles and messages of support from all over the world in order to encourage disaster-affected employees even now.
Smile with you