| Title | AN ARTIST'S ASPIRATION |
| Brand | SHANGHAI BLOOD ADMINISTRATION OFFICE |
| Product / Service | SHANGHAI BLOOD ADMINISTRATION OFFICE |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | McCANN HEALTHCARE CHINA Shanghai , CHINA |
| Entrant Company: | McCANN HEALTHCARE CHINA Shanghai, CHINA |
| Advertising Agency: | McCANN HEALTHCARE CHINA Shanghai, CHINA |
| Name | Position |
|---|---|
| Kevin Lee | Executive Creative Director |
| Band Bai/Anmy Chen | Creative Director |
| Yihong Cao | Copywriter |
| Kevin Ni/Davis Wu/Jason Lu | Art Director |
| Joanne Wang/Juicy Huang | Account Supervisor |
| Cynthia Lu | Other Credits |
We discussed how to increase blood donation for a long time, but how do we really motivate people to take action? We created a totally new concept: touch people deep in the heart, by explaining to them the deeper meaning behind donating blood—— Blood, means more than saving lives.It is a child's future,An artist's aspiration,A couple's happiness,A family's hope,A better life,A world champion With it, life's possibilities are endless.In each way, we demonstrated to people that their donations were more meaningful than they may have thought. each print represented the delicacy and importance of each drop of blood.