Execution

Our strategy is to convince first-time dog owners that dogs are man’s best friend. Our objective was to get more first-time dog owners to become aware of the advantages of having a dog – hopefully, this will result in them opening their hearts and homes to a shelter dog. To demonstrate that dogs are a friend indeed, we created a hand-shaped dog leash so you can feel as if you and your dog were walking hand in hand. Agency collaborated with Alice Wang, a product designer who is also a dog lover for this project. We also designed a leaflet to provide details on the Pedigree Adoption Drive to accompany the hand-shaped dog leash. We hope the hand-shaped dog leash will stimulate discussions at social networking sites and further encourage people to adopt shelter dogs.