| Title | HARMONIUM LOVE |
| Brand | MOHAN MUSIC PALACE |
| Product / Service | MUSICAL INSTRUMENTS |
| Category | A04. Other Consumer Products |
| Entrant | WEBCHUTNEY STUDIO New Delhi, INDIA |
| Entrant Company: | WEBCHUTNEY STUDIO New Delhi, INDIA |
| Advertising/Web Design Agency: | WEBCHUTNEY STUDIO New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| Gurbaksh Singh | Webchutney | Creative Director |
| Abhishek Saxena | Webchutney | Designer |
| Sattvik Mishra | Webchutney | Group Head (Copy) |
| Akshay Raheja | Webchutney | Audio Visual Engineer |
| Mandeep Singh | Webchutney | Flash Developer |
| Hemant Kumar | Webchutney | Flash Developer |
With the introduction of electronic organs, the Harmonium, a traditional Indian reed instrument witnessed drastic dip in sales. Mohan Music Palace, a 70 year-old shop in New Delhi, India wanted to resurrect the love for Harmoniums among the urban Indian youth. Armed with an offbeat, inventive idea, we created a first-of-its-kind online simulation of this instrument on a laptop. On the website, users can actually ‘play’ their laptop like they would play the Harmonium creating a unique, engaging experience. Mohan Music Palace received over 5 times the usual quote requests with almost a third of them converting into actual sales.