| Title | FANTASTIC ANSWER! |
| Brand | COCA-COLA JAPAN |
| Product / Service | FANTA |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kieko Mori | UM Japan | Director |
| Yuji Shiota | UM Japan | Communication Planner |
| Shun Matsuzaka | UM Japan | Communication Planner |
| Genya Sunouchi | Hakuhodo DY Media Partners Inc. | Communication Planner |
| Natsuko Koike | Hakuhodo Inc. | Account Executive |
| Yukinori Nakayama | mixi, Inc. | Producer |
| Ken-Ichi Aihara | mixi, Inc. | Planner |
| Daisuke Fujii | mixi, Inc. | Planner |
| Sho Mizutani | mixi, Inc. | Director |
| Shin-Ichi Kunii | mixi, Inc. | Director |
| Shun-Ichi Hiraoka | TOKYO FM Broadcasting Co., Ltd. | Radio Producer |
| Yusuke Sawaki | Freelance | Radio Director/Writer |
| Atsushi Murata | Bascule GO!, Inc. | Creative Director |
| Hirokazu Sawai | Bascule GO!, Inc. | Project Manager |
| Michiyasu Wada | Bascule GO!, Inc. | Technical Director |
| Coconoe Inc. | Production Company | |
| terraport Co.,Ltd. | System Development |
In order to recruit as many teenage brand fans as possible for Fanta we created a “social radio” providing an active brand experience. We combined the most popular SNS for Japanese teenagers, with their most popular radio show, School of Lock, and Ogiri, a traditional Japanese comedy format. This created a unique “social radio” event enjoyed by around one and a half million young people all over Japan, showing that linking social networking with live radio produces powerful brand engagement.